MEET THE FOUNDER & CEO

Hey, I'm April!

*cue Moesha’s iconic diary music...*

Welcome to my little corner of the internet—the Just Keepin' It Ril blog—where beauty gets RIL: raw, intentional, and lived. As a Pro Makeup Artist and Beauty Coach, I'm here to give you my whole truth—the glow-ups, the setbacks, the wins, and yes, even the messy parts of learning the beauty game. We’re talking the very defining moments that shaped Make Them More. I'm finna shake the table and see who all is present!

Stay a while, share your thoughts, and don’t forget to send this to someone who’ll enjoy it too!

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The Ril Rundown

The Quiet Symphony: On Friendship That Fuels Creation

The Quiet Symphony: On Friendship That Fuels Creation

The Quiet Symphony: On Friendship That Fuels CreationApril Cooper
Published on: 28/03/2025

In that sacred space between friendship and devotion, art transforms when someone holds your unfinished ideas with reverence. Their belief becomes your creative oxygen ✨ Explore this rare connection that turns vulnerability into creative power.

Life LatelyBusiness Talk
Beyond the Comfort Zone: Why Continuous Learning Reignites Passion

Beyond the Comfort Zone: Why Continuous Learning Reignites Passion

Beyond the Comfort Zone: Why Continuous Learning Reignites PassionApril Cooper
Published on: 22/03/2025

A gentle reminder: When you stop learning, you start coasting. Before you know it, everything starts feeling repetitive, and you’re wondering if maybe this industry isn’t for you anymore. You don’t need to quit. You need to re-ignite your spark.🎨✨

Life LatelyBeauty Industry InsightsBusiness TalkMakeup Talk
Beauty Boss Confession: The All-in-One System That Saved My Sanity (and My Bank Account)

Beauty Boss Confession: The All-in-One System That Saved My Sanity (and My Bank Account)

Beauty Boss Confession: The All-in-One System That Saved My Sanity (and My Bank Account)April Cooper
Published on: 21/02/2025

🚨Beauty Pros, This Will Change Your Life!🚨 BeautyPro Funnels is a Black-owned, all-n-one system for beauty pros—manage bookings, marketing, contracts, invoices & more in one seamless platform. Ditch the subscription overload & simplify your business!

Beauty Industry InsightsBusiness TalkMakeup Talk
Mascara Disposables, DEI Cuts, and Corporate Shenanigans: Let’s Get Into It

Mascara Disposables, DEI Cuts, and Corporate Shenanigans: Let’s Get Into It

Mascara Disposables, DEI Cuts, and Corporate Shenanigans: Let’s Get Into ItApril Cooper
Published on: 31/01/2025

Think twice before supporting another big brand. Learn how corporate moves impact Black creatives and why supporting Black-owned businesses with intentional spending will redefine the future of our industry.

Life LatelyBeauty Industry InsightsBusiness Talk

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